Bill Doerrfeld

Tech Journalist & Editor

Publications

Click to view my author bylines on the following publications.

Bill's Blurbs

Some recent projects, ideas, updates...

By Bill Doerrfeld 04 Apr, 2024
My opening keynote from the Austin API Summit 2024 explores the similarities between producing hit albums and hit APIs. It's now published here on YouTube . As it turns out, making a hit API is a lot like making a hit music album. You have to find a niche, you need good naming, and you need quality content. Also, on the production side, design, style, experience, and collaboration all matter a lot. At the end of the day, both are products, requiring the right management tools, marketing know-how, and infrastructure to scale. In this SXSW-inspired opening keynote, I look into the parallels between the two endeavors, providing a fun and informative look into specific things API providers should be considering on their journey toward becoming API platform rockstars. 
By Bill Doerrfeld 25 Mar, 2024
How is AI evolving API management?
By Bill Doerrfeld 07 Feb, 2024
Calling all CIOs...
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Clients

In addition to the above blogs, I've consulted and generated content for...

Maggie Miller, Director, Content Marketing, Informa Tech (Previously):

"I engaged Bill to develop content for one of my largest and most challenging projects in the IoT (Internet of Things) space. He was never daunted by the challenge, working with little direction, and always willing to edit until the content was perfect. I thought his writing was fresh, engaging, and audience specific. One of his outlines for an eBook was so impressive our company now uses it as the “gold standard” for future outlines. I would highly recommend Bill as a tech writer and journalist."

Vassili van der Mersch, Chief Architect, Oxygis

"I worked as a writer for Nordic APIs where Bill is the editor in chief. It was a real pleasure working with him. He is an experienced writer and editor with deep knowledge of the API space and a knack for helping authors deliver great content on a regular basis. I can only hope to work with him again in the future!"



Robert Crawford, Principal R&D Engineer, PepsiCo

"I engaged Bill Doerrfeld to perform a technology sprint in the area of emotion recognition. Bill was very thorough in his approach, asking the right kinds of questions to fully understand my needs and expectations. I was very impressed with how Bill was able to gain access and speak to many different leaders in the industry, translate his findings for easy explanations and offer unique perspectives tailored to my wants. He kept me updated on his progress in a timely manner and his output was well written and organized. On top of his work, he was very personable, friendly and a pleasure to work with. I enjoyed working with Bill and learned a lot from him. I hope to have the fortune of working together in the future.!"

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