Bill Doerrfeld

Tech Journalist & Editor

Click to view my author bylines on the following publications.

My Latest Stories & Updates:

By Bill Doerrfeld January 27, 2026
I recently moderated a webinar that brought together three luminaries in the API community to discuss the importance of API standards in agentic AI development.
By Bill Doerrfeld January 26, 2026
The more folks use MCP servers in development, the more they’re realizing it can lead to runaway token usage, unpredictable response sizes, and flooded context windows.
By Bill Doerrfeld January 20, 2026
Who really benefits from AI coding tools? New research suggests AI amplifies existing top performers more than average developers. Read my post on LeadDev.
By Bill Doerrfeld January 19, 2026
Many say edge computing will enable the future of AI inference. For InfoWorld, I looked at the tech required, and the roadblocks to overcome to get us there.
By Bill Doerrfeld January 15, 2026
Survey data from Zuplo finds rising MCP adoption, security concerns, and shows how developers are using MCP servers to connect AI with APIs in 2026.
By Bill Doerrfeld January 5, 2026
Blockchain for everything, metaverse, big data, NFTs... In hindsight, what were we thinking? Today, I call out some of tech's biggest overhyped trends on InfoWorld.
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Clients

In addition to journalistic publications, I've created content or consulted for groups like...

Josh Twist, Co-Founder & CEO, Zuplo

"We engaged Bill to help us create strategic marketing and sales assets targeted at senior technical and business leaders. Over the course of the project, he delivered exceptional content and insightful competitive analysis that directly influenced how we position Zuplo on our website and in the field. I look forward to working with him again and would recommend him without hesitation."



Rob Huber, CEO, Achieve Internet, CEO, Apiboost

"I'm pleased to recommend Bill Doerrfeld for his exceptional technical writing and thought leadership in the API and developer portal space. Bill collaborated with us on several articles for our organizations that demonstrated deep expertise in API strategy, developer experience, and emerging technologies.


His work consistently showcased a rare combination of technical depth and accessibility. Bill has a keen ability to distill complex topics—from API developer portal best practices to AI-first company transformations and multicloud enterprise strategies—into clear, actionable insights that resonate with both technical and business audiences.


What impressed me most was Bill's understanding of the broader ecosystem. He doesn't just write about APIs in isolation; he connects them to real business challenges like digital transformation, AI agent integration, and enterprise architecture decisions. His articles provided genuine value to our readers and helped position our brand as a thought leader in the space.


Bill is reliable, professional, and delivers high-quality content that requires minimal editing. I would highly recommend him to any organization looking for a writer who truly understands developer tools, API ecosystems, and the intersection of technology and business strategy."

Bill Mulligan, Governing Board Member, eBPF Foundation (a Linux Foundation project), Cilium and eBPF Community Pollinator, Isovalent at Cisco

"Bill wrote a strategic piece for us targeted at senior IT decision makers. Without a lot of coaching, he was able to dive into very technical topics and surface insights that speak to the right audience. Bill is the person to call when you want a piece with vision and the data to back it up."


Robert Crawford, Principal R&D Engineer, PepsiCo

"I engaged Bill Doerrfeld to perform a technology sprint in the area of emotion recognition. Bill was very thorough in his approach, asking the right kinds of questions to fully understand my needs and expectations. I was very impressed with how Bill was able to gain access and speak to many different leaders in the industry, translate his findings for easy explanations and offer unique perspectives tailored to my wants. He kept me updated on his progress in a timely manner and his output was well written and organized. On top of his work, he was very personable, friendly and a pleasure to work with. I enjoyed working with Bill and learned a lot from him. I hope to have the fortune of working together in the future.!"

Maggie Miller, Director, Content Marketing, Informa Tech (Previously)

"I engaged Bill to develop content for one of my largest and most challenging projects in the IoT (Internet of Things) space. He was never daunted by the challenge, working with little direction, and always willing to edit until the content was perfect. I thought his writing was fresh, engaging, and audience specific. One of his outlines for an eBook was so impressive our company now uses it as the “gold standard” for future outlines. I would highly recommend Bill as a tech writer and journalist."

"My crowing achievement is you and the team. You're all amazing and I stand in admiration of what you've done!"

Vassili van der Mersch, Chief Architect, Oxygis

"I worked as a writer for Nordic APIs where Bill is the editor in chief. It was a real pleasure working with him. He is an experienced writer and editor with deep knowledge of the API space and a knack for helping authors deliver great content on a regular basis. I can only hope to work with him again in the future!"



Into APIs? Follow our work on Nordic APIs

Since 2015, I've served as Editor in Chief for Nordic APIs, ranked the #1 application programming interface blog on the web!


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