Bill Doerrfeld

Tech Journalist & Editor

Click to view my author bylines on the following publications.

My Latest Stories & Updates:

Large action models LAMs story Bill Doerrfeld The New Stack
By Bill Doerrfeld June 10, 2025
AI researchers are calling the next class of models large action models (LAMs). For The New Stack, I explored what LAMs are, what examples are emerging in the market, and what experts think.
7 proven AI prompting strategies for coding to try today
By Bill Doerrfeld June 9, 2025
My article for LeadDev explores specific prompting techniques proven to sharpen your AI-assisted software development.
Nordic APIs ranked #1 API blog on the web
By Bill Doerrfeld June 7, 2025
Nordic APIs, the API-specific blog I edit, was recently ranked the top API blog online by FeedSpot. After ten years managing this presence, I reflect a bit on the journey thus far.
Tips to improve your AI vibe coding
By Bill Doerrfeld June 3, 2025
Developers are realizing that being productive with AI coding assistants takes a lot more than just asking nicely. There's real craft to it.
AI coding is the easy part. Now it's time to focus on production.
By Bill Doerrfeld May 30, 2025
AI coding is the easy part. Now it's time to focus on DevOps to get it into production. In a recent interview for LeadDev's DirectorPlus, Honeycomb's CTO, Charity Majors, shares expert tips on how to accomplish this.
New tools help LLM devs improve training data decisions
By Bill Doerrfeld May 29, 2025
My latest for The New Stack explores new research from Ai2, DataDecide, which helps LLM developers make better decisions around training data.
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Clients

In addition to journalistic publications, I've created content or consulted for companies like...

"My crowing achievement is you and the team. You're all amazing and I stand in admiration of what you've done!"

Josh Twist, Co-Founder & CEO, Zuplo

"We engaged Bill to help us create strategic marketing and sales assets targeted at senior technical and business leaders. Over the course of the project, he delivered exceptional content and insightful competitive analysis that directly influenced how we position Zuplo on our website and in the field. I look forward to working with him again and would recommend him without hesitation."



Maggie Miller, Director, Content Marketing, Informa Tech (Previously):

"I engaged Bill to develop content for one of my largest and most challenging projects in the IoT (Internet of Things) space. He was never daunted by the challenge, working with little direction, and always willing to edit until the content was perfect. I thought his writing was fresh, engaging, and audience specific. One of his outlines for an eBook was so impressive our company now uses it as the “gold standard” for future outlines. I would highly recommend Bill as a tech writer and journalist."

Robert Crawford, Principal R&D Engineer, PepsiCo

"I engaged Bill Doerrfeld to perform a technology sprint in the area of emotion recognition. Bill was very thorough in his approach, asking the right kinds of questions to fully understand my needs and expectations. I was very impressed with how Bill was able to gain access and speak to many different leaders in the industry, translate his findings for easy explanations and offer unique perspectives tailored to my wants. He kept me updated on his progress in a timely manner and his output was well written and organized. On top of his work, he was very personable, friendly and a pleasure to work with. I enjoyed working with Bill and learned a lot from him. I hope to have the fortune of working together in the future.!"

Vassili van der Mersch, Chief Architect, Oxygis

"I worked as a writer for Nordic APIs where Bill is the editor in chief. It was a real pleasure working with him. He is an experienced writer and editor with deep knowledge of the API space and a knack for helping authors deliver great content on a regular basis. I can only hope to work with him again in the future!"



Into APIs? Follow our work on Nordic APIs

Since 2015, I've served as Editor in Chief for Nordic APIs, ranked the #1 application programming interface blog on the web!


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