Framing AI in the right light

Bill Doerrfeld | December 20, 2024

Check out the new DirectorPlus edition for smart takes on leading AI rollouts.


How do you introduce AI to programmers without causing unrest or fear of lost jobs? It's all about framing it in a positive light, says GitLab's CTO, Sabrina Farmer. I interviewed her for the latest edition of DirectorPlus for LeadDev, which is out today.


"Leadership is all about framing," says Farmer. "I think AI will change jobs and force evolution. From a leader’s perspective, we need to talk in a way that makes people want to embrace it."


She also recommends sharing success stories internally, encouraging leadership to use it, and a 'bring-your-own model' flexibility. In general, she advocates viewing change as an opportunity rather than viewing it as a dystopic blocker. Check out the full story for some great insights.


Reviewing the year of DirectorPlus

In 2024, I synced with some of today's top engineering directors and CTOs at companies like Netlify, Slack, Intuit Mailchimp, GitLab, Bloomberg, GitHub, DivBrands, and beyond. We dove into themes like continuous learning, developer productivity, AI-driven development, building customer-first, rolling out AI initiatives, and leading microservices migrations.


My takeaway: engineering leadership is about leading people

We're starting to assemble quite a corpus of knowledge to help guide engineering directors. Having done these interviews, what I'm realizing is that for leaders at this level, you really need a keen sense of the technology at the core. But, a lot of the problems you're dealing with are cultural or inter-personal. 


And that's a wrap of DirectorPlus newsletters for 2024.  I've really enjoyed putting these together each month. More is lined up for next year that I'm excited to share. Stay tuned!


Featured image credit: Pat Krupa on Unsplash.


Read: Framing AI rollouts in the right light

Sign up to the DirectorPlus newsletter for a new story in your inbox each month featuring on-the-ground insights from some of the industry's top engineering leaders. Or, if you would like to be featured in the series, please read this.

Other Blog Posts

By Bill Doerrfeld April 20, 2026
My InfoWorld feature reviews the key building blocks in agentic systems and with real-world examples from Shopify, Block, and others.
By Bill Doerrfeld March 31, 2026
My latest InfoWorld feature explores what makes an enterprise MCP registry effective, from semantic discovery to governance and security for AI agents.
By Bill Doerrfeld March 30, 2026
My first-ever contribution to CSO Online looks at the shifting landscape, from perimeter-based security to API security, and how CISOs are responding.
By Bill Doerrfeld March 29, 2026
My latest feature for The New Stack looks into solutions being proposed to fix open source Slopmageddon.
A digital pattern of rounded rectangular blocks in shades of blue and purple, arranged in an interlocking layout.
By Bill Doerrfeld March 27, 2026
My latest DirectorPlus looks at how agentic AI is reshaping platform engineering at Squarespace: less shared code and more developer experience focus.
By Bill Doerrfeld March 19, 2026
Usage-based pricing is reshaping the API economy. Discover 5 API monetization success stories, including OpenAI, Plaid, and AssemblyAI.
A lightbulb against a purple background, containing a human brain with an
By Bill Doerrfeld March 18, 2026
Why event-driven APIs matter for AI workflows, enabling real-time data, scalable systems, and responsive agent behavior.
By Bill Doerrfeld February 28, 2026
While hardware usually gets the spotlight in physical AI, the real differentiator won't be hardware. It'll be the models.
By Bill Doerrfeld February 27, 2026
In the latest DirectorPlus, Workato's CTO explains how MCP-enabled integration catalyzed internal AI usage and ROI.
By Bill Doerrfeld February 18, 2026
My latest on InfoWorld reviews MCP servers from 5 major cloud providers