Finding business leverage with multiple agents

Bill Doerrfeld | August 30, 2025

The latest DirectorPlus edition looks at how one org is benefiting from multi-agent software dev workflows.


How are software orgs using multiple AI agents for business leverage? For my latest DirectorPlus column with LeadDev, I synced with JB Brown, VP of engineering at Smartsheet, to learn about their multi-agent AI development strategy.


For them, using multiple agents for software development is actually moving the needle in terms of efficiency, performance, and cost savings. Their secret sauce has been allowing tooling flexibility and having leaders use it themselves before they bark directions.


Encouraging internal knowledge-sharing is pretty important too, since senior engineers tend to know how to prompt these AI agents more effectively. 


Check out the full article below! And be sure to subscribe to DirectorPlus for a monthly dose of strategies from the ones who manage the engineering managers.


Read: Turning multi-agent AI into strategic business leverage

Sign up to the DirectorPlus newsletter for a new story in your inbox each month featuring on-the-ground insights from some of the industry's top engineering leaders. Or, if you would like to be featured in the series, please read this.

Other Blog Posts

A set of metal keys on a keyring resting on a wooden surface.
By Bill Doerrfeld May 22, 2026
My latest for Nordic APIs explores 10 API key security risks and what to use alongside keys for stronger API security.
By Bill Doerrfeld May 18, 2026
The yearly API conference, apidays New York, is a hotbed for solid discussion on what's top of mind in the API space, and as MC I had a front row seat.
By Bill Doerrfeld May 13, 2026
My latest for CIO Online features real results form CIOs actively deploying AI agents to empower sales and revenue teams.
By Bill Doerrfeld May 12, 2026
Reports say consumers are souring on AI everywhere, all the time. So, at the risk of losing trust, or even potential business, is adding AI to an existing product really worth it?
By Bill Doerrfeld May 1, 2026
Cloudflare rebuilt Next.js over a weekend using agentic coding.
By Bill Doerrfeld April 20, 2026
My InfoWorld feature reviews the key building blocks in agentic systems and with real-world examples from Shopify, Block, and others.
By Bill Doerrfeld March 31, 2026
My latest InfoWorld feature explores what makes an enterprise MCP registry effective, from semantic discovery to governance and security for AI agents.
By Bill Doerrfeld March 30, 2026
My first-ever contribution to CSO Online looks at the shifting landscape, from perimeter-based security to API security, and how CISOs are responding.
By Bill Doerrfeld March 29, 2026
My latest feature for The New Stack looks into solutions being proposed to fix open source Slopmageddon.
A digital pattern of rounded rectangular blocks in shades of blue and purple, arranged in an interlocking layout.
By Bill Doerrfeld March 27, 2026
My latest DirectorPlus looks at how agentic AI is reshaping platform engineering at Squarespace: less shared code and more developer experience focus.