Austin API Summit: How Do We Make Platinum APIs?

Bill Doerrfeld | April 4, 2024

My opening keynote from the Austin API Summit 2024 explores the similarities between producing hit albums and hit APIs. It's now published here on YouTube.


As it turns out, making a hit API is a lot like making a hit music album. You have to find a niche, you need good naming, and you need quality content. Also, on the production side, design, style, experience, and collaboration all matter a lot. At the end of the day, both are products, requiring the right management tools, marketing know-how, and infrastructure to scale. In this SXSW-inspired opening keynote, I look into the parallels between the two endeavors, providing a fun and informative look into specific things API providers should be considering on their journey toward becoming API platform rockstars.

I also wrote up a blog post that explores this presentation and links to relevant sources.


If you like this presentation, consider watching all the other great sessions from the Austin API Summit. Here's the full playlist featuring over 40 speaker sessions on a wide range of topics, from API design, to AI strategy, security, developer experience, API description languages, and more.


Nordic APIs also announced its October conference, the Platform Summit, held in Stockholm, Sweden. Call for speakers, registration, and sponsorship opportunities are now open.

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