Executive interest in APIs is booming. Here's why.

When I first started writing about APIs ten years ago, most executives didn't even know what APIs were. Pitching from the bottom up was a hard sell. But nowadays, the conversation has changed.

"There's no more need to convince," API Evangelist Kin Lane told me. "The trick now is how you educate, align, and keep them investing in the right areas and not getting distracted."

"Most organizations already have dozens, hundreds, or more APIs," says Adam DuVander. "They’ve had a chance to see the benefits. They’ve also noticed the downsides of API sprawl. Both of these things bring more awareness at the executive level."

My latest post on the Treblle blog looks at why there's increasing interest in API strategies at the executive level. I think leadership is realizing the operational benefits, seeing the monetization potential, and coming to terms with the need to govern a burgeoning catalog of services. There are even new roles in the c-suite emerging to oversee API strategies.

Hope people enjoy reading this one! And I hope it reflects the final nail in the coffin of articles about 'why we need APIs.' 😉